March 2, 2009
Revamp Your Home with a New Carpet from Fun on the Floor
The undisputed Queen of Craft, DIY enthusiast, interior designer and busy Mum – Danielle Proud, is on a mission to bring back to life the nation’s love of carpet flooring with ‘Fun on the Floor’, a fresh campaign, that redefines the art of carpeting, through exhibiting the very latest fresh ideas in fluffy flooring in a completely new light .
By using conventional carpet, as well as the latest new technologies and designs, Danielle is innovating a new movement with ‘Fun on the Floor’ by curating and designing a remarkable, five storey house to showcase cutting edge, super-stylish and luxurious applications for carpeting. The ideas are completely affordable and the range of textures style and colour mean there will be something to everyones taste.
To mark the re-emergence of a passion for carpets Danielle is creating a fantastic, themed, styled space that consists of six contrasting themed rooms. The Fun on the Floor house will demonstrate how carpet is a material that can transform a home without costing the earth through a combination of texture, style and colour. People who go and have a look for themselves can expect to explore the sensorial nature of carpet, appreciate its luxurious look and enjoy the fluffy feeling underfoot – not to mention appreciate its sound absorbing qualities.
2008 has seen a resurgence of Seventies style across the board. High-waisted, wide leg trousers and floaty, floral maxi dresses litter the fashion magazines, while Eagles and Led Zeppelin concerts are as popular as they ever were. In regards to the home, Shagpile carpet flooring and deep shades of Biba-esque purple are becoming top trends in the interior design world.
Top carpet manufacturers have announced a huge 400% increase in sales of Shagpile carpet since 2006* and the primary focus in new carpet sales is in new-style, textured flooring – from jumbo yarns and irregular hand knotted styles, to carpets made to look like pom poms.
In terms of colour, on trend customers and interior designers have been requesting classic 70’s shades such as deep purple, tangerine orange, and forest green.
The Fun on the Floor house will be open in July exclusively to media and then as a working showcase to consumers to explore options for their own home with on-hand expert advice.
