July 19, 2009
Purchasing Sales Leads for Brokers
In the old days, a full part of an insurance underwriter’s day was spent on the telephone, calling up potential customers. Now, lead generation sites can easily furnish high quality, prefiltered insurance sales leads that are actively looking to buy a new insurance policy. These leadgen sites offer an easy option to cold calling lists and other marketing methods.
Lead generation companies operate by bringing together users interested in insurance with brokers who want to sell them a policy. These websites gather personal information from each prospect using a lead form, warehouse the data and then sell the insurance sales lead to an agent.
There are many unique lead generation websites, all claiming to have the most targeted sales leads. How are you supposed to figure out which insurance lead company to select? You should look for a site that can regularly furnish leads with prices that can return a great ROI, a clear billing system and return guidelines, a system to filter your prospects and that the leads are delivered in real time.
To find a good insurance lead company, you need to look for distinct characteristics. Quality is the key to attaining a positive return on investment (ROI). Being able to filter your sales prospects so that they are prescreened is a very important factor. Another important factor is price.. If you spend too much for each prospect you are sent, you might see a bad return on invested capital. Then again, if you spend money on cheap insurance leads, you may not make a sale at all. Check the return rules prior to contracting with a sales lead service. They should repay your money for any fake leads you receive. Some sales lead websites also try to get you to deposit $500 or $1000 when signing up. Be wary of this. A lot of insurance leadgen companies only call for a small up front deposit to begin receiving leads while a couple will charge monthly for previously purchased leads.
In summary, when evaluating an insurance sales lead company, you should shop around and test the waters of 2-3 lead generation companies. You may find out that a few provide great life insurance leads but don’t supply very good automobile insurance leads. Utilizing a number of leadgen companies will let you to also keep you and your business protected in case one or more of the insurance lead service’s volume sinks.











